| Google Analytics |
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| Why Google Analytics ? | ||||||||||
| Good understanding of visitor behaviour, where your visitors come from and how
they interact with your site
Improve conversion rates/lead generation by optimizing visitor experience Create targeted ROI-driven marketing campaigns, measure and optimize them to achieve desired outcomes Make informed choices in planning new business strategies based on quantifiable data |
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| Google Analytics: | ||||||||||
| Google Analytics is an effective and free analytics tool that can enable you to make informed decisions about your online business and its marketing. We advocate its use for you to understand how visitors use your website, how it is performing and how well your marketing and advertising are generating results. | ||||||||||
| Google Analytics Consulting (GAC) | ||||||||||
| We deliver advanced analytics consulting keeping in mind your specific requirements. Whether your need is, improvements in website performance, better understand the value of keyword advertising, advice on creating successful advertising campaigns or goal implementation we have the competence and skills to deliver results. | ||||||||||
| Advantages of our GAC | ||||||||||
| Experienced Analytics team with sound knowledge of industry best practices Experts in data-driven optimization Proven Search Marketing expertise Insights from marketing and analytics experts with years of industry experience. Analysis and Reports tailor-made for informed decision making |
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| Communicate 2 Google Analytics Services: | ||||||||||
| 1) Implementation: | ||||||||||
| 2) Consulting: | ||||||||||
| 3) Analysis & Data Interpretation: | ||||||||||
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| Basic Configuration: a. Implementing the Google Analytics tracking Code (website analysis, requirements definition and code customization) Initial configuration is mission critical as this has a direct impact on the data collected and thereby affects every business and marketing decision taken. b. Goals and Funnel Paths c. Linking Google AdWords to Google Analytics d. Pre-Defined Filters Advanced Configuration a. 3rd Party Shopping Cart Integration/ E-Commerce Integration Google Analytics offers you the ability to retrace webpage activities back to advertising campaigns and search query keywords. You can use Google Analytics to develop an Customer Loyalty: Frequency of customers/returning customers to the site. Customer Buying Cycle: Time taken from first visit until a customer makes a purchase Customer Value: Average order value per transaction. Customer Behaviour: Query terms/Keywords used when customers bought different products. Integrating your shopping cart data into Google Analytics can be challenging and thats where our expertise will guide you and ensure that you are getting the best results. b. Sub-Domain/Cross-Domain tracking Customized implementation of Google Analytics is necessary if your website spans multiple domains and/or subdomains. We will assist you in seamlessly integrating data from all your domains and subdomains. c. Tracking downloads, exit links, & more We can assist you to implement the UTM tracking script so that you can measure document (pdf, ppt etc) downloads and track user interests. d. User-Defined Segmentation Google Analytics also offers the ability to set a custom variable that you can use to segment your reports. This custom segmentation allows you to see how visitors behave based on demographic or geographic variables such as gender, age, location, etc. Well take you through how to set up a custom segment and how to view your report data using custom segments. e. Marketing Campaign Tracking Use link tagging to identify which medium drives maximum traffic to your site. Tagging your online ads so that they are tracked accurately Integrating Google Analytics with AdWords Tracking campaigns through other search providers Tracking visits resulting from traditional media such as print & television ads f. Goals and Funnel Processes Predetermined actions (download, sale, registration, sign-up etc) that visitors will perform and the navigation path they take on your website is in short the goals and funnel processes. With expert analysis it is possible to track users through these navigation paths and identify hurdles that users encounter. We will walk you through how to set up goals & funnels and how to view the reports. g. Filtering and Regular Expressions Filters are used to control the data that appears in your analytics reports. Working with filters requires understanding of regular expressions. We will assist you in setting up advanced filters to see the right data. h. Email Campaign Tracking Google Analytics allows you to track email campaign impressions, click-throughs, and conversions. |
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Our consulting services include advanced set up of features such as Goal Setting
and Conversions Tracking, e-commerce integration and content optimizer. a. Defining your Website Key Performance Indicators; We work with you to define key performance indicators that correlate your business goals to your website. b. Guidance in defining and designing the best analytics solution to achieve your business objectives c. Handholding during the implementation process d. Guidance in understanding the GA reports and defining key reports for your business needs. |
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Our expertise is in understanding your data allows you to make informed, data driven
decisions for your online strategy. Turning raw numbers into actionable data will
establish where exactly your traffic comes from, which marketing initiatives work,
and which search engines and keywords provide the best conversions. Get answers
to often asked questions,: what mediums (pay-per-click, SEO, email, banners, affiliates
etc) give the best ROI, what opportunities are being missed is your shopping process
turning customers away, which visitor segments are good for business? a. Measuring & Optimizing Online Marketing We will show you how to: Track all your advertising campaigns. Analyze which advertising activities drive the best traffic and ROI. Look at Keyword metrics and identify the individual monetization they are delivering. Analyze visitor trends and subsequent optimization of marketing campaigns b. Landing pages optimization We will show you how to: Identify the top entry pages to your website. Analyze visitor engagement of your landing pages Identify the entrance keywords to these pages. Analyze factors that influence a visitors behavior on your site. How to systematically test and improve your landing pages. c. Visitor behavior and trends analysis We will show you how to: Analyze key reports that tell you how your website is used. Drilldown to locate the details you need for problem solving. Understand your visitors better by tracking their search queries on your website. Analyze navigation paths to determine how visitors get to a web page. Gauge effectiveness of your site both your visitors and your business. |
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