How does a paid search professional work?
The paid search industry is growing at an astronomical pace and I believe that it will continue do so for sometime to come. The second aspect is that paid search is just the beginning of contextual advertising. As it grows I believe that it would become an integral part of all forms of advertising...


Okay, how does this adwords thingy work?
Yesterday I logged into my Adwords account and was doing mundane bid optimization etc. Suddenly I saw something, I got an insight of what this set of keywords meant. What can they mean for the client? How can I build thousands of more keywords using the same theme and how can I use the same strategy with all my other clients...


Is India really as big a search market as it's being made out to be?
Most people would not know this, but India is the third largest paid search market in the world after US and UK.
The reasons are plenty. India is one of the largest English speaking/writing and searching populations of the world...


Can paid search reach out to real people?
Since time memorial man has tried to invent a mind reading machine... I just came back from an Indian movie called "Rang De Bansanti". The movie is about patriotism.
The movie was dedicated to pilots who lost their life in MiG crashes. I knew that was a problem that has plagued India, but did not know that the crashes were sizeable in number. So I came back and searched for it on Google...


How many of PPC managers am I paying for? Is there an ideal size?
Before I make my comment on this – let me share with you an incident that happened 5 years ago. A friend of mine, Amrit Kuruvilla – took me to a tour of the Indica (car in India) factory in Pune...

How about B2B?
With the dot-com bust, most investors and even some users are ignoring anything that is related to the Net. Vivek Bhargava says that by doing that they are also losing out on the benefits of Net-based e-marketing...