What's more, since we get paid only if you sell, we assign specific people to your account who sweat nights and drink lots of coffee to ensure that we deliver. A completely transparent P&L performance record and outlay in terms of man hours tells you exactly what you are paying for, and who. And this comes to you absolutely free of charge.

We think it's time to remove the words “advertising budget” from your P&L Accounts and your minds forever. It's “Cost of Sale” that should be included. And this will be significantly less that the former.

Paid Search like any other professional service such as advertising or consulting is best left to experts. However, if you still feel that you can manage it on your own, Google has a good learning centre that guides you how. All you need to do is go to Google and search for “Google learning centre” and ignore the paid search ad for Communicate2. But before you do that we recommend a dekko at our CEO's entry on this subject.


» Advantages of PPC

- Target specific ads to people who are looking for your products or services.
- Avoid showing your ads to untargeted general users who are not likely to purchase from you.
- Obtain the maximum return on your advertising investment.
- Ads can be edited and updated within minutes keeping your needs in mind.
- A proper bid management that enables you to gain a good placement on Google's page so that your sales curve points upwards.


» The PPC Market

US$ 5 billion market.
1/3rd of all online advertising spend.
Focus areas for the three most popular properties on the web - Google, Yahoo and MSN.