Blogs

Why should we run paid ads for brand keywords when the brand ranks good in Organic Listings?

Santosh Yadav

16 May , 2012

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Why should we run paid ads for brand keywords when the brand ranks good in Organic Listings?

We are back to the same, old argument why we should invest money on paid ads for brand keywords when the brand ranks good in organic listings. Does ...

Tags : | Click Through Rate | Pay Per Click | ppc | ctr

Future of Mobile Advertising in India

Anshul Puri

15 May , 2012

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The adoption of Mobile Advertising as a new concept in India has grown and expanded considerably over the past one year. Mobile advertising has grow ...

Tags : Mobile

5 Free SEO tools to Improve and measure your performance online

Nitesh Mohan Bansal

14 May , 2012

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5 Free SEO tools to Improve and measure your performance online

SEO tools are available free online and help an SEO expert to monitor and improve their performance with due course of time. They are tools that can ...

Tags : | Google | seo

Can Facebook replace traditional business websites?

Karina Pandya

09 May , 2012

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Can Facebook replace traditional business websites? With digital penetration o ...

Google Penguin – What is it all about??

Kanchan Shahdadpuri

09 May , 2012

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Off-lately, we have heard a lot about Google penalizing over-optimized websites. What is this chaos all about? How do we define the rules of over-op ...

Tags : | Google | Content

How does contextual advertising affect SEM?

Swati Sharma

07 May , 2012

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How does contextual advertising affect SEM?

In the field of digital marketing, contextual advertising and search engine marketing go hand in hand and both play an important role in their own wa ...

Tags : SEM

Ad Sitelinks

Ashish Chandoke

02 May , 2012

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Ad site links allows us to extend the value of our ads by providing additional links on the existing ad. We can add up to 10 additional links and Go ...

Google Adwords Editor Shortcuts

Anil Pawar

25 Apr , 2012

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The Google Adwords Editor can help you manage your Google AdWords accounts in a much easier manner. It’s an easy to install software that relies on t ...

Tags : | Google | adwords

Branded and Non-Branded keywords

Chandrashekar reddy

24 Apr , 2012

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Keyword Research is an important part of the SEO process. It is important for search engine advertisers to make sure that they have selected the best ...

Tags : | conversion optimisation | seo

Pinterest: Pinteresting Medium !!

Aarti Chothani

23 Apr , 2012

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What is Pinterest and what is so popular about it? Find out how brands can use this 'pinboard-style' social photo sharing website to leverage them ...

Tags : | Facebook | YouTube | Content | Twitter

Improved Exact Match? How on earth can you improve an Exact Match!?!?

Benedict Hayes

20 Apr , 2012

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Improved Exact Match? How on earth can you improve an Exact Match!?!?

Improving exact matches, genius! Well done Google developers you are getting your bonuses this year. Find out why...

How can you use Microsoft Excel to increase your PPC Performance?

Rajesh Yerrapureddy

18 Apr , 2012

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How can you use Microsoft Excel to increase your PPC Performance?

Excel is a very useful tool to increase PPC performance. Everyone has their own way of valuing PPC performance through excel. Some PPC professionals ...

Tags : ppc

How do you organize a paid search to reflect your site map and product offerings?

Nishanth Amerneni

17 Apr , 2012

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How do you organize a paid search to reflect your site map and product offerings?

In the search engine world, where campaign management solution enables earch marketers to allocate a huge amount of revenue across impressions and c ...

Tags : | conversion optimisation | SEM

BMM in Google AdWords

Sushil Tripathi

16 Apr , 2012

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In Google AdWords, the term ’BMM’ stands for ’Broad Match Modifier’; a term sufficient enough to explain that it modifies your broad match type keyw ...

Tags : | Google | adwords | SEM

Display Campaign Optimizer

Tushar Parab

11 Apr , 2012

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Google Conversion Optimizer is an innovative tool from Google Adwords to increase conversions by automatically managing & bidding for campaigns on Go ...

Tags : | Google | conversion optimization | adwords | SEM

How can you increase your Clicks and Conversions by using Better Ad Text?

Rohit Mishra

05 Apr , 2012

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How can you increase your clicks and conversions by using better ad text? The best way to answer this question is to Google it. Hundreds of paid sea ...

Tags : | Google | conversion optimisation | adwords

Keyword Research & Its Role in building a Strong PPC foundation

Manish Kumar

04 Apr , 2012

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Keyword Research & Its Role in building a Strong PPC foundation

Whether your goal is to rank high in the organic SERPs or you want to generate huge profit at minimum expense through a successful PPC campaign that ...

Tags : | Pay Per Click | ppc

Guidelines for creating an Adwords Account

Saju George

03 Apr , 2012

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Guidelines for creating an Adwords Account

There are four basic steps in creating a Google AdWords account: Target customers Create your ads Set Pricing Sign Up

What role does Google's ‘Quality Score’ play on your campaign growth?

Omveer Singh Prajapati

02 Apr , 2012

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What role does Google's ‘Quality Score’ play on your campaign growth?

Quality Score (QS) is a number which Google gives to each keyword of a campaign. This number lies between 1-10. Google awards this number according ...

Tags : | Google | adwords | ctr

5 Tips and Tricks to help you co-optimise your SEO and PPC campaigns

Benedict Hayes

26 Mar , 2012

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5 Tips and Tricks to help you co-optimise your SEO and PPC campaigns

Five simple methods to get more value from your SEO and SEM campaigns through co-optimisation. From Benedict Hayes, Vice President Strategy at Commun ...

10 Ways to Improve Your Site Speed

Venkata Dontha

21 Mar , 2012

1 Comments

Website speed is an important criterion for determining search engine rankings. Google has officially incorporated website speed as a factor to deter ...

Facebook - Open Graph

Asad Mirza

16 Mar , 2012

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Facebook’s open graph is an extension of the Social graph that Facebook previously had. Formerly, a social graph consisted of people and the things t ...

Tags : | Social Media | Facebook

Effective Ad-Copy Generation

Vipin Singh

14 Mar , 2012

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Advertising has come a long way since its inception. It is no longer based on theories and opinions, but has evolved more into a science based on es ...

Tags : | Google | seo

Google Sitelink Management in IgnitionOne

Noopur Rao

09 Mar , 2012

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Google Sitelink Management in IgnitionOne

What are Google Sitelinks? Sitelinks are a type of ad extension offered in Google. This extension is available globally on ads that meet the Google ...

Tags : | Google | Pay Per Click | ppc

PPC: Quality Score and Landing Pages

Manoj Kumar

05 Mar , 2012

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There is a common term phrase that is used by defense personnel’s; "The more you sweat in training, the less you will bleed in battle”. The meaning ...

Tags : | conversion optimisation | Pay Per Click | ppc | Content