» The bid.

There are hundreds, even thousands of keywords that may be relevant to your offering. The problem is your competitor is also likely to bid for the very same words. These “obvious” keywords might have over 50 advertisers, with per-click costs getting into the tens of dollars for competitive reasons. So how do you stand out and still get more traffic to your site? Simple, our proprietary tools help you bid for the lateral keywords. The less obvious ones that still work. And these are available much cheaper than the direct keywords. A phenomenal advantage for any marketer.


» Safe landings with C2.

What happens when the prospect clicks on the ad? This part is probably the most crucial link in the Paid Search process. When a searcher is looking for information of a precise nature, he needs just that. A landing page needs to be effective and directly related with the search string that the searcher keys in. This is where the elusive hot lead turns into a sale. It needs to be free of clutter and the offering should be made visible from the word go. C2 believes in safe landing pages. Pages that are both attractive so as to ensure the searcher stays there as well as fulfils his need at the given point in time. We work hard on conversions. A full creative team with graphic designers and copywriters sweat over getting just the right balance of images and words to ensure you make the sale.


» Leads.

We lead them on. Traditional advertising believes in getting the right words and pictures out in as many mediums as possible. In the realms of the internet, these would translate as banner ads, emailers and pop up windows. Then all you need to do is pray that people see them and react. We don’t do that. We deliver these same people to your website and make them read what you have to say. How your bed will make them sleep longer or how your brand of nail polish will make them dazzle. It’s all about the numbers and we don’t just predict them but deliver them.

This is how we work. This is how we put your business on the map. This is how we help you grow. No fake promises. No vague numbers. No research by ORG MARG to see how many people read and understand your ads and therefore buy your product. This is Paid Search the Communicate2 way. This is what makes the most sense.