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| How We Work | |
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» We ask questions. Like anyone who's trying to solve a problem, we need to understand it first. So we put you in a small room with a very comfortable couch and then fire away. What do we want to know? Well, pretty much everything. » Who are you? Our first question. What's your business? Where do you see your business 5 years from now? We want to know as much detail about you as you will allow. Not that we maintain CIA like dossiers on you, but so that we can understand your vision and therefore create personalized long-term solutions for you and your business. » Who is the competition? We need to know who you are fighting against. So that we can join the battle. Once we have a list of your competitors, we swing into action. We study them, their market behaviour, consumer loyalty if any, PPC history and how they are targeting the prospects. We need to think like them, to outwit them. And more often than not, we do. |
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» Then we start the campaign. Do you have more than ten products that sell in more than 20 countries? Done. Don’t look for an advertising agency. All they can do is fancy billboards. We do better. We Communicate your offer to every target, to every market. » Shabd. And we start this by bidding for keywords. There are two sorts of keywords, direct and indirect. Those that are direct are called so because they are directly associated with your product. We pick words and phrases that the prospects are most likely to search for. Then we simply ensure that your ads appear against each of these. It’s not easy. For starters, your competitors have done exactly the same thing. And some of these direct keywords can be quite expensive, some as much as five dollars. But there are ones also available at 5 cents and might still be related with your business. The real trick lies in choosing these lateral keywords. Like “baby names”, if you want to sell diapers. That’s where our Proprietary Tools come in. To help you seek out the less obvious ones but still make them work for you. That’s the C2 advantage. » The ads. It's not just about the words (Although you'd agree that's a helluva way to start). But it's also about the little text ads. We need to get them in front of people who are searching real time and get them excited or intrigued enough to click. So the content is as important. We have a graphic team and copywriters who can write ads about pretty much anything. They can make them emotional, funny, straightforward or pretty much anything you want them to do. After all, we HAVE to get these guys to your website. What's more, over half the ads served by Google are shown outside the search engine on numerous sites across the world. And all of them on the same PPC basis. So the harder the creative works, the better the chances of hot leads. And if its creative stuff that you want, creative stuff is what you'll get. |
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