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| Offshore | |
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Now that you've read most of our website, you do get the drift that we do not believe
in traditional, hackneyed ways of working. We have a basic rule of thumb. We like
to align our interest with that of the customer. Simple as it may sound, sometimes
we wonder why the others haven't got around doing the same. The traditional offshore model Is that of fixed man month rates. We believe it is the very foundation for friction. The fact that the offshore company's job remains to get personnel who are just about better than the expectations of the client and then trying to retain the guy at the lowest possible salary is bizarre and a tad unethical. The above model might not have been a problem largely for coding jobs, where diversity and salaries don't really have too much of a difference (100-300% max), but paid search is a different ball game altogether. The paid search industry works on different mechanics. In India, for instance, one can get an MBA for USD 250. While at the cost he may prove to be sufficiently capable in undertaking a good keyword research (and occasionally make coffee for everyone), a good copywriter (the one who writes the ads) can cost you upto USD 3000 a month. That's not the top end though. Go looking for a Paid Search application development head with 10 years experience in building derivative applications (yes, that's a job) for the financial sector and he will comfortable set you back by at least USD 10,000 per month. Does this mean you are being cheated? No… it's just that you are paying for their EMIs and the swanky company cars that they sent for you at the airport. Jokes aside, any offshore company that gives you a fixed man month rate across the table, is compromising on talent in most areas, if not all. And it is the business model that is to be blamed, not the intent. Been there, done that. We had made the same mistakes earlier. Being in the interactive industry for a decade can make you do lots of things. However, it has always been our endeavor to try our hand at new mistakes. So we decided to change the course of things. Complete transparency is a Communicate2 promise. We set up a different infrastructure for you. How do we do that? Well, for starters, we involve you. In training, recruitment, handling and even when it comes to deciding the salaries paid to the personnel. What's more, we'll go the distance and get the whole set up audited by one of the Big Fours. Just when you think it doesn't get better than this, we also offer you equity in the offshore operation and hope to work whereby ultimately this centre can eventually become your back-office. |
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