MTV VJ Disguise   Client: Asiacointent India Pvt. Ltd, mtvindia.com Genre: Lifestyle, music, Entertainment Target Audience: Youth, Fans of MTV the TV Channel Tools used: Photoshop, HTML, JavaScript, ASP Click here to play   This wacky, playful application was created for MTVindia's 'My MTV' section, as a Chain Promotion Tool circulated through e-mail. The response generated by this application in terms of reinforcing the brand name and image of mtvindia.com among target audience, circulation figures and also in terms of bringing new visitors to the site was phenomenal. The simple, consistent, yet scalable interfaces were designed to implement the highly original concept, which almost became an addiction among the Internet surfing youth. The design strategy was to give to the user full control, through a very simple input point. This caused the user to almost believe that the wild, surprising effects generated on screen were a result of her own actions - and the final output was her own creation. This in turn, impelled her to send it to friends and helped the application to auto-circulate like wild fire. VJ Disguise also indirectly positioned mtvindia.com as one-of-its-kind destination for crazy, interactive downloads.