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	We don't do SEO. Here's why.

	» What is SEO? Okay, here goes. SEO or Search Engine Optimization is the act of optimizing a webpage and/or web site to perform well in the search engines. Search engines gather and organize a multitude of information from the Internet, and then they make this information available to online searchers throughout the world. Users can simply visit a Search Engine or other domains, enter a search query into the search field, and click Search. The Search Engine will return a variety of search results - including lists of files, articles, documents, and websites - that are all highly relevant to the query. SEO is a rather complicated process of updating HTML code and choosing targeted keyword and/or phrases related to a site, submitting the site to thousands of webmaster for back-linking and ensuring that the site places well when those keywords are queried on search engines. A good SEO job ensures that when the search results are displayed, your website is placed high amongst the top few. Whew! With a theory like that one would think its rather easy way to get noticed. Allow us to spoil the party. Firstly, different search engines employ differing algorithms that determine whether a page should be placed higher amongst the results. This means that there is no sure fire method for any SEO professional to ensure that your web page is the numero uno link displayed when someone is searching for stuff that's relevant to your product or service. In fact, most of the time they cannot even guarantee that you'll be on the first page. Secondly, some SEO companies also end up using Kosher Methods - what is kosher? Simple as the name suggests, it employs a variety of deceptive techniques in an attempt to manipulate search engine rankings. When discovered, search engines may take action against those found to be using unethical SEO methods. In February 2006, Google removed BMW Germany and Ricoh Germany for use of such practices. » Where does Communicate 2 fit in? Most SEO's believe that a website must be built for the web crawlers and robots, while we believe that it must be built for customers. Which is why are not into SEO. We do Paid Search. That is to pay the search engine to show your ads when a related term is searched for. With Paid Search, you are assured results, ethically. Something that SEO will never guarantee. We will put your ad on the very first page. And more often than not we'll make sure you are the number one link there as well. We do this consistently. We do it better. Because as we might have mentioned earlier, if we don't ensure this, you don't pay us. And the latter doesn't make good business sense at all.

We don't do advertising.
We generate leads.

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