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 When
Uma Natarajan graduated from her Mass Media education about a year and a half
back, she didn't know that Google made money on ads. Today, she could take a lecture
in her Mass Media institute, if only they could afford her.
An important part of our core team, today she and Vivek (our CEO with no music sense)
discuss campaigns as if they can to visualize every user out there. Vivek spots
the blondes while Uma Natarajan is more at ease with the hunks in the leather jackets
(though there still are some people to whom they are still reversed Japanese characters
in green)
Uma Natarajan's first tryst with Paid Search was rigorous training under our UK
SEM offshore partner and she hasn't looked back ever since.
Uma Natarajan is one of the least experienced team members of C2. But as we believe,
if you have the potential to be the ONE, experience is just a part of the matrix.
Uma Natarajan spends her time in training the constant flux of people joining C2
- and
training them in the PPC processes that she learned from the best in the industry.
Uma Natarajan shares the vision that Paid Search is the beginning of the contextual
advertising revolution. And contextual advertising as we say, is the only advertising
that would survive in the next few years. Her journey has just begun.
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