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 Born
tone deaf in a family that traditionally deals in musical instruments for three
generations, can be a setback for most. But what Vivek couldn't do with his vocal
chords, he did with his tongue.
He started talking.
Chances are he is talking as you read this. (He surely was when this was being written).
And probably will be talking long after you've forgotten everything you read here
in the first place.
Vivek – The Early Years
The Bhargava Group was established by Vivek's father Mr. Amarnath Bhargava
in 1948. The family has a simple carrot rule for the kids in the family. If
the kids come and attend office during their spare time and holidays, they are promised
trips abroad where they have to assist and take part in exhibitions.
So for the price of sweeping stalls in exhibitions in Germany you get to see, well
Germany . You get to come back and tell other kids in your colony that you were
in Frankfurt yesterday. (A fantastic deal, if you think about it)
What Vivek didn't know then, was the fact that he was actually getting tremendous
exposure in international business, cultures and how people are using technology
to improve marketing effectiveness at a very early age.
Then he went to business school and mugged up the theory.
Vivek – The Entrepreneural Years
It was in 1997 Vivek felt that there is a huge need gap in the country.
When it came to marketing and advertising, even the larger organizations in India
had a weakness. Couple that with technology driven marketing, there was even a bigger
lacuna.
Thus started Communicate 2. To help Indian corporate houses use technology to enhance
their marketing effectiveness.
Vivek didn't like the fact that Interactive marketing was becoming a commodity business.
He soon realized that unless one has intellectual property and proprietary tools
that maintaining a premium positioning, creating a larger growth oriented company
was always going to be an uphill battle.
He got on to the job immediately. What followed was a thorough professionalized
version of the company and offshore projects for UK and
Middle East based organizations such as Ealing
Council, Croydon Council, Lundbeck Pharmaceuticals and BMG Middle East.
During the period Vivek set up base in Dubai and operated a separate market entry
company called www.oneninethree.com
started by Vivek himself and Roshan D' Silva, a friend from IIT Bombay.
What he got in return (apart from lots of money) was a tremendous exposure to the
markets in the African continent including the Middle East . As the task involved
being a facilitator for European and American companies as well as clients in the
Middle East and Africa , Vivek learnt how to work in a multi-cultural set up everyday.
He also picked up fluent Swahili and an ancient rain dance in the process.
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